I saw that. I think it is over a 10 year period. It has all kinds of limitations: if the kids get convicted of a felony, do
anything to discredit the company, etc. etc. the contract is cancelled. One of those high school kids may be the greatest
basketball player of all time and he is not even 7 feet tall. This business of selling shoes is all about marketing. Those guys
(especially Nike) are experts. It is a science with them. I bought my little girl shoes the other day: $70 bucks for those things.
(but it is what she wanted so who am I to complain about the cost, right?) You know they got those made in china for 25 cents. The
rest is marketing. Supposedly they made billions from MJ.
----- Original Message -----
From: "Stephen Russell" <srussell .at. lotmate .DOT com>
To: "'ProFox Email List'" <profox@leafe.com>
Sent: Friday, May 30, 2003 12:18 PM
Subject: [OT] : Nike has lost it's mind
"Over the past week, athletic apparel manufacturer Nike (NYSE: NKE) signed
endorsement deals worth approximately $110 million
with three teenagers. Yes, teenagers. Yes, $110 million -- not
too far off what Nike earned all of last quarter ($124.7
million)."
Stephen Russell
S.R. & Associates
Memphis TN 38115
901.246-0159
[excessive quoting removed by server]
©2003 Ken McGinnis |
